国内精品美女久久久久,国产精品对白刺激久久久,久久精品美女视频,久久香蕉国产线看免费

Home About us News center Products Innovation Careers
industry news
company news
industry news
media focus
video
Kraft Foods looks to inspire with HQ
 
 

By Bill Bregar
SENIOR STAFF REPORTER
Published: October 22, 2014 12:15 pm ET
Updated: October 22, 2014 12:17 pm ET


Image By: Kraft Foods
Kraft Foods' headquarters in suburban Chicago features art of its iconic products, including the Kool-Aid Man bursting through a wall.


CHICAGO — Bright and open, Kraft Foods’ new headquarters in Northfield, Ill., looks more like a high-tech startup than a company that makes Kraft Macaroni & Cheese.

Peter Borowski, head of design at Kraft Foods Group, took SPE Blow Molding Conference attendees on a virtual tour of the building, transformed from what was a 1980s-style suburban campus, full of dark brown paneled offices, desks and cubicles. Dull. Predictable.

Now the changes start when you walk into the building, past avante-garde sculptures of icons like Mr. Peanut, a giant yellow macaroni, Kool-Aid Man, the Weinermobile.

Sounding more like an architect than a designer, Borowski showed photos of a campus transformed by high ceilings, lots of common areas, big tables for people to meet, stations all over the place to get free coffee, peanuts and other snacks — all Kraft brands, ‘natch.

They replaced escalators with stairs. “We put that in there so people are walking around, and moving around,” Borowski said.

Of course, the Kraft headquarters has advanced test kitchens.

“The biggest change was the move from offices to an open environment,” he said. Nobody has an office now, not even CEO Tony Vernon. He often hangs out in the common areas.

At first, some Kraft veterans balked at the open office layout. Now they like it, Borowski said. “Most importantly, employees are looking forward and not back,” he said.

Northfield is 20 miles north of Chicago. This year, Kraft opened an office downtown, on Michigan Avenue, close to the ad agencies and hip city dwellers. That’s important for an $18 billion grocery products maker, listed on Nasdaq.

Borowski, who sported a t-shirt with the well-known Kraft logo, showed a history of company logos through the years.

“Our logo is an equity—you show it to someone and they say, ‘Oh, that’s Kraft,’” he said.


 

 
About us
company profile
company culture
version and strategy
company history
certification
patents
contact
News center
company news
industry news
media focus
video
Products
products catalog
technical support
Innovation
create value
production line
QA&QC
new technique info
Copyright:King-Tech China Co.,Ltd
嘉定区| 得荣县| 诸暨市| 浪卡子县| 石屏县| 寿宁县| 湟源县| 苏尼特左旗| 宣汉县| 鹤壁市| 江口县| 阿拉善右旗| 高淳县| 平邑县| 天水市| 保康县| 鹤壁市| 新建县| 永宁县| 龙里县| 瓮安县| 策勒县| 玉林市| 彭泽县| 洪泽县| 信丰县| 邹平县| 南溪县| 汶川县| 澄城县| 南充市| 普兰店市| 华安县| 抚远县| 宜君县| 德保县| 翼城县| 崇明县| 武胜县| 延川县| 陆川县|